decals - emma magenta

calling on longtime advocates of the relationship between art and the everyday. we now

invite you to play like children.   with the thoughtful assistance of artists from around

the globe.… join in, we promise it’ll be fun!

the process of ‘Decalcomania’ stretches back into the history of art as a

playful and curious technique to transfer work from one surface to another. we

are all more familiar with the decal in a commercial context – most notably

Letraset® who popularized the method on a wide scale in 1950’s until the

widespread use of the personal computer and printing methods at the end of the

20th Century. after Letraset® the typeface was never the same, it has completely

been transformed by transfer.

rub down on your transfer - your letters, images, logos - to almost any surfaces

(paper, wood, metal, acrylic, ceramic, mirrors, glass, tiles, books, photos,

walls, cabinets and furniture). this is about decoration, play, expression,

transformation, satire or social commentary. it’s a philosophical exercise

for the heart and mind.

Variations on how to become a new creature (2007)

by Emma Magenta (Australia)

280 x 195mm